PRESS RELEASE
12 July 2023
A travel guide for children in Amsterdam helps WFP delivering school meals in countries where needs are the greatest
A travel guide for children in Amsterdam will be launched on July 12: Little Bernie visits Amsterdam. At the launch of the book in Artis Zoo, Mastercard will donate 250,000 euros to the United Nations World Food Programme (WFP). This will support WFP in providing school meals to vulnerable children in communities where needs are the greatest.
The publisher says the Little Bernie visits Amsterdam travel guide meets a growing need of traveling families to Amsterdam. At the same time, with the book and its launch on July 12 at Artis Zoo, the publisher wants to draw attention to millions of children worldwide who do not have enough to eat.
Thanks to Little Bernie’s partner Mastercard, 250,000 euros will be donated to WFP to mark the book launch. With six decades of experience, WFP is the largest humanitarian organisation implementing school feeding. By providing children around a world with a nutritious school meal, WFP helps children stay healthy, attend school and be ready to learn. “WFP goes beyond the plate of food: school meals can generate a lasting impact that can shape the future of entire communities.” Müller said. With Mastercard’s donation of 250,000 euros, WFP will be receiving the value of 1,250,000 million school meals.
Little Bernie visits Amsterdam is a collaboration of nearly 50 four- and five-star hotels, museums and travel agencies. The book is offered internationally at bookstores and souvenir shops. At the same time, Little Bernie’s online platform has a solid reach, especially among affluent travelers. The publisher wants to use that network to draw attention to Mastercard’s partnership with WFP, focused on the transformational power of school meals.
Publisher Müller itself wants to donate a portion of his profits made from sales of his travel guide to WFP (10% of the revenue of each Little Bernie book). Little Bernie visits Amsterdam will appear this year in a print run of 65,000 copies. [Please include the URL link to the webpage with the T&Cs as a “learn more/for more information] In September, the publisher plans to launch a Dutch edition of the travel guide. In addition, Müller is working on travel guides for another seven cities in Europe.
Note to editors:
Little Bernie visits Amsterdam will be published from 2023 in an annual circulation of 65,000 at home and abroad. Publisher and writer of Little Bernie visits Amsterdam Floris Müller can be reached for questions and interviews at floris@pbqmedia.nl and +31618131214
More information: littlebernie.nl and via Dutch Global Media, ek@dutchglobalmedia.com
About the World Food Programme (WFP)
The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. In 2022, WFP assisted about 160 million people, a historic high. WFP does not endorse any product or service.
