Partnership Plan 2024/25

Welcoming travelling families

This information is not to be share or used in any way without written consent of the publisher. Little Bernie visits Amsterdam  
© Little Bernie is a registered trademark. Bernie B.V. 2023-2024


Amsterdam, a family destination

Hello, I’m Little Bernie,

 a travel guide for families visiting 


An increasing number of families are visiting Amsterdam. This target group is wealthy and has higher spending. In this changing market, there is a great need for information about everything there is to do for families in the city.


Little Bernie makes a stay in Amsterdam an 

experience for the whole family. 

24 million visitors


24 million travellers are expected to visit Amsterdam in 2024/25, of which 

approximately 21% travelling with children


The story of Amsterdam

 The book tells about the history, art and culture in the city and provides an overview of the most important sights per city district. The book also advises on restaurants, shops and museums that are most suitable for children. Visitors can buy tickets for attractions via links and stay informed about promotions, adjusted opening hours and changes in public transport.


Meet the flying octopus Little Bernie on his voyage of discovery through Amsterdam and his friends, starfish Okidoki, the all-knowing 

sea horse François and Hannah, a heron who lives on top of the Westertoren. 


With beautiful drawings, reading stories, games and facts, Little Bernie visits Amsterdam guarantees hours of fun and a maximum experience of Amsterdam.


Because travellers take their edition of Little Bernie visits Amsterdam home with them, the book is a lasting memory of your company and the city.


“Top tip: for every child that loves Amsterdam”



“Wonderful and inspiring” 




“One big children’s party!”



“Driving force in the changing tourist market” 



Happy Travellers Club

Little Bernie works with partners for whom families are of growing importance: hotels, travel organizations and museums. For 2024/25, Little Bernie offers you the opportunity to also become a partner. 


As a partner you will receive a series of copies of the travel guide for your guests and relations every season. Little Bernie visits Amsterdam is not only an attractive service product and promotional gift, it also puts your company on the map as a family-friendly destination through online inclusion and editorial content  distributed via social media.

 Become a member of the youngest travellers community

(Customized) copies of Little Bernie every season

A great personalized gift and source of information for your guests

Online coverage and a direct link page on our growing platform


Being green, doing good

Little Bernie is manufactured locally in collaboration with only sustainable suppliers. The book is printed according to the highest standards. Little Bernie only works with distinguished green distributors.

The World Food Programme

Travelling is a luxury, especially as a young child. Little Bernie understands that this is not for everyone. That is why it is committed to helping poor children and children in war zones. 10 percent of all profit from the sales of Little Bernie visits Amsterdam is donated to The World Food Programme. That charity provides with school meals all over the world. This prevents hunger, causes more children to go to school and increases their chances later in life. At the launch in 2023 at Artis Zoo, Little Bernie donated €250,000 to The World Food Programme in collaboration with Mastercard.


Join Little Bernie

If you would like to know more about Little Bernie, the Happy Travellers Club  and the ongoing contribution to The World Food Programme, 

please contact Dutch Global Media., +31(0)208800000